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DNA Sports
WHAT DEFINES US
We are not just another marketing agency. We are partners, consultants, and companions for all clubs and companies that are passionate about sports—and want to make a difference.
Our storyHOW IT
HOW IT
STARTED
It all started with an idea: combining sports and marketing in a way that would bring real added value to clubs and companies. This vision gave rise to DNA Sports — driven by a passion for sports and a desire to rethink sponsorship and partnerships.
In the early years, we focused on bringing clubs together with local sponsors — our 89+1 concept was born. We quickly realized that the market needed more: strategic consulting, customized concepts, and, above all, partners who understand what really matters in sports.
Today, we work with renowned platforms, associations, and companies— and we are proud to contribute to the development of the sports landscape with our ideas and projects.
Mission & Vision
WHY WE DO WHAT WE DO
Our mission
We believe that every club — no matter how big or small — deserves access to professional, honest, and sustainable marketing. Our mission is to create genuine partnerships: for clubs that want to realize their potential — and for brands that want to position themselves authentically in the sports environment.
Our vision
A sporting world where sport and business go hand in hand — with respect, passion, and shared goals.
WHAT WE STAND FOR
OUR VALUES
These principles guide us in everything we do
Passion
Because sport is more than just a business to us. Our enthusiasm is evident in every project.
Trust
Good cooperation begins with trust and appreciation. We are looking for partners with whom we can grow together in the long term.
Our journey
A LOOK BACK
September 2023
The beginning
With the founding of DNA Sports and our first concept, 89+1, we laid the foundation for something that we could only guess at the time where it would lead us.
October 2023
The first clubs believe in us
In the first few weeks, the first clubs in the region join — from the sunday league to the 4th highest league in Germany. Our approach is working, and the first partnerships for 89+1 and 59+1 are formed.
June 2024
The step into the professional arena
We already support 12 clubs in the regional league and are gaining our first two clubs in the third division: 1860 Munich and SpVgg Unterhaching. A real milestone.
Ready to get started?LET'S GROW
LET'S GROW
TOGETHER
Whether you are an association or a company, we look forward to working with you and achieving great things together.