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DNA Sports
WHAT DEFINES US
We are not just another marketing agency. We are partners, consultants, and companions for all clubs and companies that are passionate about sports—and want to make a difference.
Our storyHOW IT
HOW IT
STARTED
It all started with an idea: combining sports and marketing in a way that would bring real added value to clubs and companies. This vision gave rise to DNA Sports — driven by a passion for sports and a desire to rethink sponsorship and partnerships.
In the early years, we focused on bringing clubs together with local sponsors — our 89+1 concept was born. We quickly realized that the market needed more: strategic consulting, customized concepts, and, above all, partners who understand what really matters in sports.
Today, we work with renowned platforms, associations, and companies— and we are proud to contribute to the development of the sports landscape with our ideas and projects.
Mission & Vision
WHY WE DO WHAT WE DO
Our mission
We believe that every club — no matter how big or small — deserves access to professional, honest, and sustainable marketing. Our mission is to create genuine partnerships: for clubs that want to realize their potential — and for brands that want to position themselves authentically in the sports environment.
Our vision
A sporting world where sport and business go hand in hand — with respect, passion, and shared goals.
WHAT WE STAND FOR
OUR VALUES
These principles guide us in everything we do
Passion
Because sport is more than just a business to us. Our enthusiasm is evident in every project.
Trust
Good cooperation begins with trust and appreciation. We are looking for partners with whom we can grow together in the long term.
Collaboration
We bring people together — clubs, fans, companies. Together we can achieve more.
Goal orientation
We work with clear goals, which ensures transparency and genuine results.
Innovation
The world of sports is constantly changing. We change with it — with fresh ideas and tailor-made solutions.
Quality
We strive for excellence in everything we do – from high-quality concepts to careful implementation.
Our journey
A LOOK BACK
September 2023
The beginning
With the founding of DNA Sports and our first concept, 89+1, we laid the foundation for something that we could only guess at the time where it would lead us.
October 2023
The first clubs believe in us
In the first few weeks, the first clubs in the region join — from the sunday league to the 4th highest league in Germany. Our approach is working, and the first partnerships for 89+1 and 59+1 are formed.
June 2024
The step into the professional arena
We already support 12 clubs in the regional league and are gaining our first two clubs in the third division: 1860 Munich and SpVgg Unterhaching. A real milestone.
August 2024
Arrived nationwide
Our concept is making it into all five regional leagues in Germany. The vision is becoming reality — we are establishing a presence everywhere.
February 2025
The first step across the border
For the first time, we are crossing national borders: SK Vorwärts Steyr in Austria is adopting our concept for the first time. A moment that shows that our idea works not only in Germany.
May 2025
The digital billboard
We are expanding our game minutes concept to the LEAGUES streaming platform, bringing our model into a modern, purely digital environment.
July 2025
33+1 Matchday Partner
We exclusively market matchday partnerships on OneFootball, the world's largest soccer platform. A real accolade for our work.
November 2025
DNA goes USA
We are expanding into the US for the first time and bringing our concept to one of the most exciting sports markets in the world.
Ready to get started?LET'S GROW
LET'S GROW
TOGETHER
Whether you are an association or a company, we look forward to working with you and achieving great things together.